• How To Founder Episodes

    Hard-Won Wisdom for Founders. One Episode at a Time.

    You're staring at the decision: hire your first person or stay solo. Everyone says you need a...
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    What if your alignment meetings are just expensive procrastination? Jared Christopher built...
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    What if paying people to show up is the problem? Joey Rockey has built 29 businesses, with 25...
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    Most founders think organizational design is something you do once you're big. Wrong. Your...
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    The Ford dealership played games. They took the keys for an unnecessary appraisal. They ran...
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    There's a famous video of a guy dancing alone at a festival. For several painful seconds, he...
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    Eighty-four percent of B2B sales start with a referral—so why are most founders still waiting for...
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    What if the reason you're exhausted isn't because you're working too hard, but because you're...
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    What if that "non-dilutive capital" just put your house on the line? Most founders think...
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    Why do some founders get replies from total strangers while your emails get ignored? Research...
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    Founders spend an average of fourteen months running a business they know is dying. Why? In...
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    You sold your company. The wire cleared. Six months later, you're more anxious than when you were...
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    Your benefits broker just bought a boat. You paid for it. Mid-size companies waste an average...
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    You bought the expensive firewall. You paid for the certifications. You still wake up wondering...
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    When was the last time you made a business decision before asking what it costs in taxes? Most...
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    What if that pit in your stomach before a difficult conversation isn't weakness—it's wisdom? Most...
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    Why do the processes you create end up ignored? You document workflows, create templates, build...
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    What if everything you know about authentic leadership is wrong? In this eye-opening episode,...
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    What if the moment you finally exhale is the moment your business starts to die? This raw,...
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    Ever wonder if you're the bottleneck in your own business? According to MIT Sloan Management...
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