• How To Founder Episodes

    Hard-Won Wisdom for Founders. One Episode at a Time.

    You've tailored the cover letter. You've optimized for keywords. The startups you want still don...
    Read more...
    Stephanie ran a restaurant for eleven years on cash reserves that rarely exceeded two weeks. When...
    Read more...
    Crumbs Bake Shop celebrated record revenue. Thirty locations generating healthy profits on paper....
    Read more...
    What do you owe someone in the thirty seconds after you've just ended their career? When David...
    Read more...
    What infrastructure do public companies have that yours doesn’t? In 2019, a mid-market medical...
    Read more...
    Your safest hire might be your riskiest bet. That candidate with ten years at a Fortune 500...
    Read more...
    Your org chart lies to you. Those neat boxes and lines suggest a machine where work flows...
    Read more...
    Your marketing team hit their lead targets. Your sales team says the leads are garbage. Both are...
    Read more...
    Jay Goltz kept his warehouse manager for three years past the obvious. The day after he finally...
    Read more...
    What if the skills that made you successful are now holding your company back? Rand Fishkin...
    Read more...
    Your pipeline is lying to you. A sales coach tracked a client's team for ninety days and found...
    Read more...
    You're staring at the decision: hire your first person or stay solo. Everyone says you need a...
    Read more...
    What if your alignment meetings are just expensive procrastination? Jared Christopher built...
    Read more...
    What if paying people to show up is the problem? Joey Rockey has built 29 businesses, with 25...
    Read more...
    Most founders think organizational design is something you do once you're big. Wrong. Your...
    Read more...
    The Ford dealership played games. They took the keys for an unnecessary appraisal. They ran...
    Read more...
    There's a famous video of a guy dancing alone at a festival. For several painful seconds, he...
    Read more...
    Eighty-four percent of B2B sales start with a referral—so why are most founders still waiting for...
    Read more...
    What if the reason you're exhausted isn't because you're working too hard, but because you're...
    Read more...
    What if that "non-dilutive capital" just put your house on the line? Most founders think...
    Read more...
    More Posts