• How To Founder Episodes

    Hard-Won Wisdom for Founders. One Episode at a Time.

    What if the infrastructure protecting you from scale is the reason you can't afford to reach it? ...
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    What if every time a customer accepts your price without hesitation, you're actually losing? ...
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    You built something from nothing and somewhere along the way, you became "the person who does...
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    You've known for months who needs to go. The documentation feels thin. The conversation you keep...
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    You promoted your strongest performer. Gave them a project. Stepped back to let them run. Three...
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    You've tailored the cover letter. You've optimized for keywords. The startups you want still don...
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    Stephanie ran a restaurant for eleven years on cash reserves that rarely exceeded two weeks. When...
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    Crumbs Bake Shop celebrated record revenue. Thirty locations generating healthy profits on paper....
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    What do you owe someone in the thirty seconds after you've just ended their career? When David...
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    What infrastructure do public companies have that yours doesn’t? In 2019, a mid-market medical...
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    Your safest hire might be your riskiest bet. That candidate with ten years at a Fortune 500...
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    Your org chart lies to you. Those neat boxes and lines suggest a machine where work flows...
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    Your marketing team hit their lead targets. Your sales team says the leads are garbage. Both are...
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    Jay Goltz kept his warehouse manager for three years past the obvious. The day after he finally...
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    What if the skills that made you successful are now holding your company back? Rand Fishkin...
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    Your pipeline is lying to you. A sales coach tracked a client's team for ninety days and found...
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    You're staring at the decision: hire your first person or stay solo. Everyone says you need a...
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    What if your alignment meetings are just expensive procrastination? Jared Christopher built...
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    What if paying people to show up is the problem? Joey Rockey has built 29 businesses, with 25...
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    Most founders think organizational design is something you do once you're big. Wrong. Your...
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