What if the shortcuts you take today are slowly strangling your business tomorrow?
In this eye-opening episode, we dive deep with Sonia Couto, a battle-tested entrepreneur who has spent two decades turning broken tech ideas into thriving global businesses. As managing director of Converge and founder of Minusato and Field Eagle, Sonia reveals the brutal truth about technical debt and why developers spend 42% of their time fixing yesterday's mistakes instead of building tomorrow's breakthroughs.
Discover why even Salesforce had to completely rebuild their platform three times in the first five years, learn the art of modular architecture that saves companies from catastrophic rebuilds, and understand when duct tape solutions actually work versus when they'll destroy your scaling potential. This episode will fundamentally change how you think about building sustainable technology.
Technical debt isn't just a developer problem—it's a business survival issue. When founders chase quick wins without considering long-term consequences, they inadvertently build limitations into their products that compound over time. The key lies in strategic planning from day one, choosing technologies based on market needs rather than developer preferences, and building modular systems that can evolve without complete overhauls.
The smartest approach combines tactical speed with strategic thinking. Build your MVP with duct tape and chewing gum to test the market quickly, but plan for modular architecture that allows you to upgrade components without rebuilding everything. Schedule regular technical reviews, budget for both innovation and debt reduction, and remember that the ability to sell trumps perfect code every time.
Most importantly, recognize the warning signs early: when your product becomes unsellable, when customer requests become increasingly difficult to implement, or when you feel painted into a corner by your technical choices. Address these issues before they become existential threats to your business.
Watch the Full Episode on Technical Debt with expert Sonia Couto below:
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