What if everything you know about getting found online is backwards?
Most founders waste thousands on SEO tactics that never work, chasing high-volume keywords while ignoring the questions customers actually ask before they buy. In this game-changing episode, we sit down with Andrew Laws, founder of Yeseo.io and host of the Business Amplifier podcast, who's been cracking the SEO code for over 24 years. Discover why 68% of online experiences start with search engines, the simple question-based strategy that can outrank massive competitors, and how AI is democratizing search in ways that give scrappy founders a massive advantage. Andrew reveals the counterintuitive approach that helped him sell his first company within three months and why your biggest SEO weapon isn't what you think it is.
The most cost-efficient way to get in front of customers isn't paid advertising—it's SEO done right. Andrew discovered this when he started a button badge company with no marketing budget. By focusing on ranking for exactly what people searched for, he built a business so successful he sold it within three months. Not because he was great at making badges, but because he understood the fundamental truth about search: people buy from those who help them solve problems.
The biggest misconception costing founders money is treating SEO like a technical hack instead of a customer service strategy. Google's algorithm has evolved far beyond the days of keyword stuffing and backlink manipulation. Today's search engines reward businesses that genuinely understand their customers and create helpful content. This means your SEO strategy should start with one simple exercise: grab a piece of paper and write down the questions people ask you right before they buy your product or service.
AI is reshaping search in ways that favor authentic, customer-focused businesses. While Google relies about 40% on your website content for information about your business, ChatGPT relies 80% on what you've put on your site. This shift puts control back in the hands of founders who can move quickly and speak authentically to their audience, without the committee approval process that slows down larger competitors.
Your founder advantage lies in agility and authenticity. While big companies need board approval and committee sign-offs to publish content, you can write about customer questions today and publish tomorrow. You can share authentic stories, address real concerns, and pivot strategies faster than any enterprise competitor. This responsiveness, combined with your direct customer knowledge, creates an SEO advantage that money can't buy.
The future belongs to founders who understand that SEO isn't about gaming the system—it's about building genuine authority by consistently helping people solve problems. Start with the questions your customers ask, write helpful answers, and let the search engines do what they're designed to do: reward businesses that serve their audience well.
Watch the Full Episode on SEO Secrets That Drive Traffic with expert Andrew Laws below:
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